In any startup, making choices is the hardest part. Price points is one of the hardest choice a business person can make. In general, have it in mind that pricing is a process, and not just picking numbers of following your gut. A lot of people do not know that price is not an absolute value, but rather it is perceived. After you compare price to something else, it happens to get meaning in addition to value. Consider knowing hoe price is normally perceived. The following are some of the pricing strategies that each seller requires to have in mind.
The number one pricing plans that are crucial to be known by each seller is premium pricing. Another name that you can use to refer to them is image pricing or prestige pricing In simple terms, premium pricing is when your pricing plan is to mark the price that is greater than the industry standard. The objective of this is to encourage perception among the customers and show them that your products have high value has high value as compared to that one of your competitors.
Penetration pricing is another pricing strategy that you require to know. In this pricing, you happen to keep your prices lower than that of your competitors. Another pricing strategy you require to know is the economy pricing.
It is also prudent for any seller to be conversant with the price skimming as a tip in pricing and marketing strategies. Price skimming can be referred to as a plan of raising the cost of a product if the competitors are few and the product is new in the market. Making the most out of the product before another competitor comes to the market and reduce the price so as to steal the share with you is the main idea.
It is prudent that a seller be conversant with psychological pricing as a tip in marketing and pricing. This is a strategy is pricing that is one of the most reliable ones to use. As much as it is perceived as one of the easiest, your perception on it is the primary determinant. This is where you have your clients purchase your products whose main trigger is the emotions instead of logic. Reducing the least amount of the prices of your product to make your clients think the price is low is referred to as psychological pricing.
Bundle pricing is also another marketing plan that is critical for a seller to be aware of. This is where the price lowers when the products are sold in a bundle as opposed to selling them one by one. This plan can be of immense aid when you have unsold products, or you have some that are not doing well.
Source: check out this site